Circa May 2018
This photo here shows a full set of leaflets for Stagecoach South West services in Exeter, Devon, with a system map in the middle.
Stagecoach is one of the “Big Four” bus operators in the United Kingdom, and until recently, owned Coach USA and Megabus here in the United States. Led by the charismatic Brian Souter, it has succeeded in creating an extensive network of well-patronized for-profit bus services across the United Kingdom, and the quality of their publicity in this image reflects that.